We were asked to present creative concepts that positioned Ben & Jerry’s as “worth it” despite an increase in retail price. With Ben & Jerry’s, you’re getting more than just ice cream, you are supporting a brand that “does good.”
concept write-up: At the end of every busy day, there’s a quiet hour when the rest of the house has gone to bed. That time is you time and there’s no better way to recharge than by indulging in a pint of your favorite ice cream. Let Ben & Jerry’s and ShopRite bring you that much-needed oasis moment because we understand that to do your best you have to feel your best. And if you reward yourself with $X of Ben & Jerry’s between now and X, Shoprite will reward you with a $X Shoprite gift card. So sink into your favorite chair and take a deep breath. It’s just you and the spoon.